Fintech success: What does it really mean?

Don’t challenge the traditional banking system With all the regulatory issues and barriers to entry, as a start-up, you won’t create change in a well-established banking system. Collaborate with the banking industry if needed, re-inventing the wheel is in no…

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New firm launches to address emerging market Data Analytics

Innovation house RubiBlue has launched Data Sight. A new company to address the need for emerging market data and its analysis as brands, corporations and start-ups look to enter Africa and connect with the 1.1 billion people on the continent…

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Field Sales in Africa

In recent years, businesses have become increasingly aware of the potential in Africa’s burgeoning consumer market. The continent, now home to more than 1.1 billion people and will account for one-fifth of the world’s population by 2025. More Africans are…

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Innovation: Building Trust In The Financial Sector

The financial crisis of 2008 severely damaged the reputation of the banking sector. Nine years on, consumer surveys consistently find that the financial service industry is one of the least trusted sectors. Restoring that trust is imperative to creating a…

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Booming Financial Sector Needs African Solutions

A decade ago, Africa’s financial services landscape was virtually dormant. But the rise of the middle class has generated staggering growth in the sector. According to the World Economic Forum, financial services are considered one of the continent’s biggest economic…

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30% in additional cash accounted for through use of tech

Financial institutions are experiencing an increase of 30% on average in accountable cash when collecting in-field payments for funeral cover using EasiPol. Millions of unbanked South Africans make monthly cash payments to maintain their funeral policy. And when using paper-based…

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RubiBlue at Seamless 2017

Businesses in today’s omni-channel world are discovering that getting the seamless customer experience right is no longer a nice-to-achieve luxury. It is the expectation of tech-savvy, connected, informed customers – and FinTech is taking the lead and changing the way…

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5 Stress-less ways you can take 2017 in your stride

As we all return well rested from our holidays, Chris Ogden, MD of RubiBlue, has these top tips on how to keep 2017 a little less stressful. You face daily challenges as an entrepreneur, particularly if you’re doing it alone….

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Why target lower LSMs? They offer potential for growth

As businesses go through peaks and troughs, and industries experience highs and lows, or businesses simply look for growth, entrepreneurs tend to look for vertical markets for existing products or services. But where to look? An area of particular interest…

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100 000 new policies handled by RubiBlue a month

Signing on average 20 new contracts per month with insurance providers and funeral homes across southern Africa, RubiBlue is experiencing rapid growth through its EasiPol product alone. “The finance sector is closing in on fraudulent activity, and consumers want peace…

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