Why target lower LSMs? They offer potential for growth

As businesses go through peaks and troughs, and industries experience highs and lows, or businesses simply look for growth, entrepreneurs tend to look for vertical markets for existing products or services. But where to look? An area of particular interest…

Read More

100 000 new policies handled by RubiBlue a month

Signing on average 20 new contracts per month with insurance providers and funeral homes across southern Africa, RubiBlue is experiencing rapid growth through its EasiPol product alone. “The finance sector is closing in on fraudulent activity, and consumers want peace…

Read More

R3.7 billion in policy payments handled by EasiPol annually

Funeral insurance is the most prevalent form of insurance in South Africa with just less than 90% of all risk cover being attributed to this form of insurance, more than a quarter of which is informal. And this is reflected…

Read More

Decoding the buzzword that’s known to you as ‘Big Data’

In short, Big Data is the collection and secure storage of many various transactions types, from a range of sources, that are pooled collectively to help inform businesses and decision makers. Through using statistical data and knowledge it enables you…

Read More

How To Avoid Funeral Rip-offs

The death of a loved one is difficult time, and while you expect the funeral home to be a helping, professional hand to guide you through this some of these companies are the direct opposite of that. Stories have emerged…

Read More

8 Considerations to make when choosing your payment partner

It is estimated that 67% of the adult population in South Africa is unbanked, and that 37% live in rural areas. When it comes to the security of payments, working to eliminate fraud in this environment is of upmost importance…

Read More

South African Funeral Expo 2015

Thank you to all those that came to visit us at this years South African NFDA conference held in Johannesburg. It was great to catch up with all those familiar faces and exciting to meet new people. We look forward…

Read More

Mandela Day 2015

In our efforts to make a difference, RubiBlue joined The Embark foundation in Emthonjeni Zandspruit to give back to the community. Our day started with a chill to the bone but warmed little tummies, as we supplied and served hearty…

Read More

Why subscriber based companies in Africa seek integrated solutions to streamline business processes

The biggest issue with Subscriber based business, is often that payment channels include cash collections. Now imagine a large percentage of business occurs in a rural market. How do businesses know which clients are paying (especially in the case of…

Read More